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This latter approach, typically described as key phrase
stuffing or spamdexing, is now largely seen as unethical,
and serps usually look for websites using such strategies with a view to remove them from
their outcomes. There may be subsequently to some extent a sort of 'adversarial' relationship between search engine suppliers and these more 'aggressive' SEO
methods. SEO employs a variety of strategies to ensure that a site
might be discovered by a search engine, such as manipulation of a search engine's indexing mechanism,
cross linking between web sites, or the enhancing of
a site's content to incorporate and/or repeat keywords related
to a large number of search queries. Microblogging: moblogs, microblogs
and microposts. That mentioned, search engine marketing is
big business, with an industry of consultants (sometimes described as search engine optimizers) carrying out optimization initiatives for clients,
either as a selected service or as a part of a broader advertising marketing campaign. Prior to this, SEO had primarily existed in the business area as an abbreviation of senior government officer, which continues
to be the primary rationalization recorded in most printed dictionaries.
SEO has now also morphed into a transitive verb, typically occurring in lower case form, in order that we are able to talk about a
website being SEOed/seoed. Along with early search engines, the idea
of search engine marketing and associated abbreviation SEO first emerged in the mid-nineties.
Read last week's BuzzWord.